Following months of intense backlash over its partnership with a transgender influencer, Anheuser-Busch is launching a new ad campaign aimed at celebrating the workers responsible for making its beer.
"As we move forward, we will focus on what we do best – brewing great beer for everyone and earning our place in moments that matter to our consumers.”
Beer Business Daily publisher Harry Schuhmacher said the industry is shocked that Bud Light Sales haven't bounced back from its disastrous promo celebrating transgender influencer Dylan Mulvaney’s "365 Days of Girlhood," but the sagging sales are...
Modelo Especial dethroned Anheuser-Busch InBev's Bud Light as the top selling beer in the US in June after the latter faced backlash over a promotion with Dylan Mulvaney.
Bud Light's attempt to lure back beer drinkers with a pair of seemingly innocuous tweets over the holiday weekend was met with backlash stemming from the Dylan Mulvaney campaign.
Despite Kid Rock's cry for a boycott, patrons of his Nashville-based bar are discovering that the singer may be talking the talk, but not walking the walk as his Honky Tonk's menu shows Bud Light's on offer.
Bud Light's most recent tweet that "the best beer is an open beer" sparked scathing reaction from users agreeing, though only if it's "any beer other than Bud Light."
The transgender influencer said she no longer felt safe at home in the US after raising ire among critics over becoming a rep for the beer brand in a March Madness contest.
Ultra Right's latest ad, titled "Smokey and the Conservative Dad," is a parody on the 1970s film "Smokey and the Bandit," and throws a lot of shade at Bud Light.
Critics say lefty activists are to blame for the death of Anchor Brewing, the 127-year-old San Francisco company that pioneered America's craft beer industry.
Since Dylan Mulvaney's Bud Light partnership sparked calls for boycott, the beer brand saw sales plummet -- mostly in the South. The brew also lost significant ground to Miller Lite in New York, New Jersey and Texas.
Bud Light's most recent tweet in support of the US Women's National Soccer Team sparked a flurry of responses on social media -- most of which bashed the beer brand -- though the soccer squad wasn't among the replies.
Bud Light sales continue to reel in the wake of the Dylan Mulvaney controversy, as new data shows Corona Light and Coors Light have reaped the benefits of Bud’s decline.